Upgrade your S&P 500® investing and unlock tax savings on your stock compensation.

With S&P 500 Direct, you can own individual stocks of the S&P 500® index and help lower your tax bill with Tax-Loss Harvesting—especially if you have capital gains from your stock comp or other investments. All for a low annual management fee of 0.09%, and just $5,000 to start.

“Wealthfront beats out Fidelity, Schwab and Vanguard when it comes to direct indexing and tax loss harvesting.”

From Forbes, July 26, 2025. 2025 Forbes Media LLC. All rights reserved. Used under license. Forbes and the author are not clients of Wealthfront and no compensation was provided for the article.

Direct indexing can help save you money on taxes

Consider it a savvy investor’s secret: When a stock dips in value, it can be an opportunity to save money on taxes. Regardless of the market conditions, we can take advantage of stocks that are down to help lower your tax bill. And the less you owe in taxes, the more you could take home in earnings.

Invest in S&P 500® stocks.

With S&P 500 Direct, you’ll own individual stocks (including whole and fractional shares) that make up the S&P 500® index—some of the largest companies driving the US economy. By owning hundreds of stocks—instead of a single ETF—we’ll help find more opportunities to collect tax savings and lower your tax bill.

Save money on taxes.

As the market moves, we’ll look for opportunities to turn day-to-day losses into tax savings. At tax time, these savings can help lower your taxes on capital gains and ordinary income—and any losses you don’t use in a given year could translate into future tax savings.

Invest in stocks of the S&P 500®. Except the stocks you don’t want.

Some stocks you may not want to own. Maybe a stock doesn’t align with your values or you don’t need more equity in your employer. Or maybe you just need to be mindful of certain trading restrictions. Unlike an ETF, you can opt out of any stock in the S&P 500® while you continue to track the index. Just opt out your unwanted stocks when you open your account and we’ll automatically rebalance the weights to keep you in line with the index.

Tax savings = more money in your pocket.✨

Your S&P 500 Direct portfolio-generated tax savings can help lower the taxes on your capital gains. If you don’t have capital gains, you can still offset up to $3,000 of ordinary income each year. Best of all, the harvested losses you don’t use in a given year can carry forward indefinitely, meaning tax savings for years to come.

As easy as investing in an ETF. For the same low fee as SPY.

Investing in an index of US stocks is a time-tested strategy for building long-term wealth. Our software handles all of the trading and rebalancing for you, and provides the extra benefit of always-on Tax-Loss Harvesting—for a cost that’s equal to the expense ratio of SPY, a leading S&P 500® ETF.

The big question is why not?

To learn more about S&P 500 Direct, read our whitepaper or visit the help center.